Joe Poisson is a designer & image-maker from Detroit, now living in Madrid.





Bloesem Flowerlab
Art Direction / Photography 
Graphic Design / Motion

The Bloesem Flowerlab is the practice of floral artist Andrea Matlin, for which we were asked to reference the influence of her grandfather and Dutch heritage.

Moving through the process together we kept this front of mind and aimed to create a set of assets that reflected her sense of the importance of color, with sharp clean visuals to contrast the organic nature of her business, incorporating the idea of the “laboratory” where she experiments with her craft. And of course, the flowers themselves—front and center.

We employed the typeface Dutch Mediaeval by Canada Type, which is rooted itself in Sjoerd Hendrik de Roos’s Hollandse Mediaeval from 1912 — a classic Dutch type face.